February 13, 2003


MSN Autos Canada allies with DaimlerChrysler Canada

Toronto, Ontario – MSN Autos Canada announced a strategic marketing and lead referral relationship with DaimlerChrysler Canada. The three-year agreement gives DaimlerChrysler a significantly increased presence on MSN Autos Canada and allows DaimlerChrysler to offer enhanced information about its vehicles to the more than 800,000 unique monthly users who visit MSN Autos Canada.

Consumers visiting MSN Autos Canada can now view the entire Chrysler, Jeep and Dodge vehicle lineup in Canada, interact with the DaimlerChrysler Canada Web site, and receive relevant automotive, finance and lifestyle content dedicated to Chrysler, Jeep and Dodge buyers and owners. This is the first such expanded relationship for the MSN Autos Canada site.

“DaimlerChrysler has been an important and valued automotive partner for MSN Autos Canada, and we’re thrilled to be able to expand this relationship even further,” said Ruth D’Souza, general manager of MSN Autos Canada.

The expanded relationship also allows DaimlerChrysler to integrate its advertising and marketing into the MSN Autos Canada site to target three distinct sets of automotive consumers: researchers, buyers and owners. Consumers can visit the vehicle information pages in the Research section of MSN Autos Canada to get all the information they need on new Chrysler, Jeep and Dodge models, including pricing, photographs, specs and options. As part of the agreement, DaimlerChrysler will feature advertising and marketing campaigns in the Research section of MSN Autos Canada.

Through the New Car Buying Service, car buyers who submit a request for a new Chrysler, Jeep and Dodge vehicle will be able to choose instantly which DaimlerChrysler Canada Five Star retailer they would like to work with to complete their new vehicle purchase.

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