Vancouver, British Columbia – Mr. Lube Canada and Castrol have partnered with Aeroplan on a program that uses Aeroplan Miles to help children.
The companies support the Aeroplan Beyond Miles Program and Air Canada Kids’ Horizons, which enable children access to medical care not available in their communities, or to make wishes come true. With every Castrol oil change, 1.25 Aeroplan Miles will be donated to the program.
“Mr. Lube is excited to be partnering with Castrol and Aeroplan on this local initiative,” said Paul Healey, president and CEO. “Our local approach to this communication strategy is designed to drive awareness of the campaign and traffic to our stores. By reinforcing Mr. Lube Canada and the Mr. Lube Foundation’s position as strong members of the community, we expect to raise 500,000 Aeroplan Miles for the Beyond Miles Program on behalf of Mr. Lube, Castrol and Aeroplan.”