December 17, 2002
Motor Trend names 2003 Truck of the Year
2003 Dodge Ram 2500 HEMI 4X4 Quad Cab
Auburn Hills, Michigan – The new 2003 Dodge Ram Heavy Duty pickup has been named Motor Trend magazine’s 2003 ‘Truck of the Year’. The Dodge duo of the Heavy Duty Ram 2500 4×2 Quad Cab with 345 horsepower Hemi V8, and the Ram 3500 4×4 with the High Output Cummins Turbo Diesel upstaged all others in the competition.
“From the onset of our ‘Truck of the Year’ competition, we knew the Ram Heavy Duty was a prime contender,” said Kevin Smith, Motor Trend’s Editor in Chief. “It fulfills the promise set forth last year by the introduction of an all-new Ram, and now offers the power and capability expected in the three-quarter and one-ton segments – plus features, content, and capabilities that in many ways raise the bar for this class of truck.”
“We are delighted that the new Dodge Ram Heavy Duty was chosen by Motor Trend as the Truck of the Year,” said Dieter Zetsche, President and CEO of the Chrysler Group. “This is one of the most coveted awards in the auto industry, and it is confirmation of the tremendous strides we have taken in the re-invention of the Chrysler Group by building aspirational and high quality products.”
Competitors for Motor Trend Truck of the Year are evaluated on significance, superiority and value. The trucks are put through thousands of miles of testing, including back-to-back comparisons examining each truck’s characteristics during normal commuting, traversing mountain roads, cruising freeways, trailer towing, off-pavement running, and loaded and unloaded performance testing. Truck of the Year competitors compete not only against the trucks in the competition, but also against other trucks in their class, whether they are included in the test or not.
Details of the Motor Trend ‘Truck of the Year’ competition will appear in the February 2003 edition of the magazine. Information about the all-new 2003 Dodge Ram Heavy Duty pickup is available on the web at www.dodge.com.