Vancouver, British Columbia – The Insurance Corporation of British Columbia (ICBC) has introduced a “Behind the Drive” campaign in support of the Vancouver 2010 Winter Games license plates. More than 130,000 plates have already been sold.

The campaign will profile Sonja Gaudet of Vernon, a wheelchair curling gold medalist at the 2006 Paralympic Winter Games in Torino; Jeff Kitura, a long track speed skater from Langley; and Richmond snowboarder Alexa Loo. Other Canadian athletes will be profiled during the campaign.

“As a sponsor of the 2010 Winter Games, ICBC has a unique opportunity to help British Columbians show their support for B.C.’s athletes and the Games by purchasing a 2010 Winter Games license plate,” said Jeff Schulz, ICBC vice-president of Strategic Marketing. “At the same time, we wanted to help profile some of B.C.’s athletes and showcase what’s behind their drive to the Olympic and Paralympic Winter Games.”

The promotion includes a chance to win an invitation for two to attend a men’s ice hockey event at the games. The Behind the Drive promotion runs until March 31, 2009 and is open to residents of British Columbia 19 years of age and older. For more information, or to download ten free songs selected by the athletes, visit Behind The Drive.

2010 Winter Games plates went on sale in April. They can be purchased from Autoplan brokers for an initial fee of $35, with an annual renewal fee of $25 until 2012, and are available for passenger vehicles, motor homes, commercial trucks, commercial trailers, farm trucks, motorcycles and utility trailers. They are official plates and will continue to be valid beyond the Games. Any motorists who choose to cancel after December 31, 2010 will get to keep the front plate as a souvenir.

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