June 13, 2003
Mopar offers performance upgrades for Dodge SRT-4
Auburn Hills, Michigan – Mopar, Chrysler Group’s parts and accessories brand, is launching a complete line of performance upgrades designed to make the sporty Dodge SRT-4 even quicker.
Chrysler Group’s Performance Vehicle Operations (PVO) engineers designed upgrades such as a turbo upgrade, new manifolds, short throw shifter, limited slip differential, and transaxle enhancements. The parts will be available this summer at local Dodge dealers.
According to the Specialty Equipment Market Association (SEMA), U.S.$182 billion was generated in aftermarket retail sales in 2002. Of that, nearly $27 billion was from performance parts and accessories. Additional research on the “tuner” (compact performance market) shows that it generated $2.5 billion in retail sales in 2002, and the vast majority was spent by consumers 16 to 27 years old.
“It’s important to build relationships with this group of consumers now, as they enter the vehicle purchasing cycle of their lives,” said Chris Cortez, Chrysler Group, Senior Vice President – Global Service and Parts. “The compact tuner performance segment is truly a phenomenon, and we have to be part of this culture.”
More info is available at www.mopar.com .