August 25, 2004

Montreal to host Crescent Street Dodge Racing Festival

Montreal, Quebec – Crescent Street in Montreal will, for the third consecutive year, host the Crescent Street Dodge Racing Festival August 26, 27, and 28.

This year, the Festival, which is presented by Molson Dry and sponsored by Western Union, will feature live onsite broadcast by Mix 96 and CKOI FM. The event will also include a Canon photo booth, the Western Union racecar, Speed Vision broadcast on the video wall, and live performances every night on the Molson Dry Stage.

Everyday there will be a unique display of cars in the Dodge Zone: including the Sony X-Plod car, the Dodge CASCAR, collector’s cars, sports compacts and many others. As well, the general public is always welcome, and encouraged to step into the Dodge Zone and participate in their simulators. On Friday, August 27, The Boogie Wonder Band will be giving a special performance.

The Crescent Street Dodge Racing Festival will kick off on Thursday August 26, 2004 at 12:30 with an opening ceremony hosted by Didier Schraenen, invited guest speakers, and a special appearance by Champ car drivers, and an additional appearance at 5:30pm by Formula Atlantic Drivers.

The event on Crescent Street is organized by BBF Racing & Promotions Inc. in association with the Crescent Street Merchants Association.

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