FelixandVolvopicture_CliffYourRide_2010Toronto, Ontario – A Montreal man had the opportunity to send his car over a cliff as the winner of the Cliff Your Ride contest, organized by AutoTrader. Félix Revelin-Couture won the contest, which required entrants to submit videos about their vehicles, and watched his 1992 Volvo 240 launch off a rocky cliff just outside Calgary.

Revelin-Couture also won $30,000 toward the purchase of a new car from AutoTrader.ca.

More than 850 people submitted videos explaining why their cars deserved to be “cliffed.” The judges selected Revelin-Couture’s for its creative and entertaining style. In the video, he explained that he had an intimate relationship with the car after living in it during a road trip across Canada and the U.S., filmed his video in a cemetery, and showed pieces that had fallen off the car.

The Volvo was stripped of all non-recyclable materials before launching, and debris from the crash site was removed following the event.

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