January 18, 2002


Montreal Luxury – Performance – Passion auto show opens to public

Montreal, Quebec – The Luxury – Performance – Passion Auto Show opened yesterday at Place Bonaventure in Montreal. In the evening, the news media, automotive reporters, fashion editors, manufacturers, partners and invited were shown vehicles presented by hostesses wearing creations from Marie Saint- Pierre, Escada, Philippe Dubuc and Giorgio Emporio.

Porsche 911
Porsche 911

MINI
MINI Cooper

BMW 745i
BMW 745i

Mercedes-Benz SL500
Mercedes-Benz SL500

Lincoln Navigator
Lincoln Navigator

Jaguar XK8
Jaguar XK8

Click images to enlarge

The parade of gleaming metal began with the spotlights on enticing BMW motorcycles, and continued with the equally distinguished Jaguar X-TYPE and an entire collection of vehicles that each evoked a special theme, defined by the clothes sported by professional models. The audience was treated to a day on the town with the Mercedes-Benz C230, an elegant evening with the Lincoln LS, a stop at the beach with bathing suits and the Volvo C70 convertible, and a breathless spin with the Porsche 911 Coupe. The Land Rover Freelander set the stage for a winter romp, while the Mini Cooper geared up for a wild ride, and the Mercedes M-Class prepared a family outing. The Jaguar XKR Coupe, the Volvo S60 AWD, the BMW 7 Series and the Mercedes-Benz SL-Class were also included.

L’Equipe LPP will be dropping in on Montreal’s hottest nightspots every evening, from 7 p.m. to 11 p.m. until the end of the Show. In addition to giving away a host of prizes, the team will invite Montrealers to attend the Show. One of the organizers’ goals for this year is to provide financial support to the Club des petits déjeuners du Québec, whose mission is to serve nutritious breakfasts in schools within underprivileged neighbourhood.

The Show will wrap up on Sunday, January 20th at 6 p.m. Visitors will be able to see more than 100 luxury vehicles from manufacturers BMW Canada, Jaguar Canada, Mercedes-Benz Canada, Volvo Canada, Porsche, Land Rover, Lincoln, and MINI Canada, as well as Aston Martin, Bentley, BMW Motorcycles, Automobili Lamborghini Canada and Rolls-Royce.

Admission Charges

  • Adults: $7.50

  • Students/Seniors: $5.50
  • Children (aged 7 to 12): $3.00
  • Children (aged 6 and under): free

Show Hours

  • January 17, from 11 a.m. to 10 p.m.

  • January 18, from 11 a.m. to 10 p.m.
  • January 19, from 10 a.m. to 10 p.m.
  • January 20, from 10 a.m. to 6 p.m.

To add a special flavour to the event, many other luxury product exhibitors have joined the automobile manufacturers. Among them are Bombardier Recreational Products; Pianos Prestige; Bridgestone Tires; Roots Home; Davidoff; Canada Billard & Bowling; AquaSport; Escada; Sutton, My Mountain Resort!; Auberge West Brome; Blue Icon; Sports Experts Sutton; Claire Brunet; and Anat Design.

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