Montreal, Quebec – Molson Coors Brewing Company is encouraging consumers to make safe decisions about drinking and driving, including distributing taxi vouchers in select Montreal and Quebec City locations.
“In this season of celebration, we thank and congratulate all those who make good decisions about having a good time,” said Bart Alexander, vice-president of corporate responsibility. “Let’s all plan a sober ride home before going out, offer foods and non-alcohol choices alongside alcohol beverage, and look forward to ringing in the New Year together.”
Molson Coors Canada is spending over $120,000 this year to help raise awareness and support communities across the country, including its 2009 “Taking You Home for the Holidays” campaign, which includes sponsoring free transit service across a number of cities on New Year’s Eve.
The program also includes the Molson Coors Angels, a team of representatives, who will visit bars in Montreal and Quebec City, distributing over $5,000 in TAXIGUY dollars to be used for local cabs. Molson Coors is celebrating its 11th year as a partner with TAXIGUY, a nationwide network of taxicab companies linked through a single toll-free number, 1-888-TAXIGUY.