September 4, 2002
Mitsubishi Motors open for business in Canada
Mississauga, Ontario – Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) opened for business on Tuesday with a coast-to-coast Canadian dealer network.
“We are offering Canadians a full line of vehicles — not just testing the market,” said Pierre Gagnon, President and Chief Executive Officer, Mitsubishi Motors America, Inc. “We now offer consumers across the continent a Mitsubishi that meets their tastes and budgets, positioning us to capture 2 per cent of the new vehicle market in Canada by 2007.”
Originally scheduled to start retailing vehicles in Canada in February 2003 with 51 dealers selected by the end of the first full year of business, MMSCAN is well-ahead of target having already selected 53 dealers – 18 open today, a total of 47 open by the end of the 2002. MMSCAN vehicles will be sold exclusively through independently owned and operated dealerships. It is anticipated that dealer spending will be $1.6 billion resulting in an anticipated 6,400 new dealership jobs over the next five years.
“We offer the cars that Canadians want,” said Greg O’Neill, President and Chief Operating Officer, Mitsubishi Motor Sales of America. “In addition to seven models offered this month, three more new products will join the Canadian lineup within the next 12 months.”
Mitsubishi Motors plans to introduce one new vehicle every year for the next five years. It is the fastest growing Japanese automotive company in the U.S. based on sales, with a 69 per cent sales increase over the last three years.
“During our first full year of sales, we anticipate selling 20,000 vehicles and 5,000 from today to December 2002,” said Randy Sears, President, Mitsubishi Motor Sales of Canada, Inc. “There’s already a tremendous buzz for our products – consumers know who we are and are coming to our dealerships to buy our stylish, and spirited products,” said Sears. “The moment our vehicles hit the dealership lots, sales were generated before we opened for business last week.”
Mitsubishi attracts more youthful customers than competitors with 41.6
per cent of Mitsubishi customers under the age of 35. Its all-time brand awareness is built by the product offering including the compact, value-driven Lancer; stylish and sporty, Eclipse Coupe; spirited Eclipse Spyder convertible; rugged Montero and Montero Sport; cross-over compact SUV Outlander; and the Galant sedan.
The 18 dealers who are open now include:
|Dartmouth Mitsubishi||692 Windmill Road||Dartmouth, NS|
|Moncton Mitsubishi||1850 West Main Street||Moncton, NB|
|Quebec Mitsubishi||1000 Boul. Pierre Bertrand||Quebec City, QC|
|Laval Mitsubishi||650 St-Martin Est||Laval, QC|
|Sherbrooke Mitsubishi||969 Haut-Bois||Sherbrooke, QC|
|Albi Mitsubishi||3604 Bleriot||Terrebonne, QC|
|Mega Mitsubishi||1261 Boul. St.-Joseph||Gatineau, QC|
|Markham Mitsubishi||4611 Hwy #7||Markham, ON|
|Woodchester Mitsubishi||2600 Motorway Blvd.||Mississauga West, ON|
|Cooksville Mitsubishi||300 Dundas Street East||Mississauga East, ON|
|Brampton Mitsubishi||195 Canam Crescent||Brampton, ON|
|Donnelly Mitsubishi||2492 Bank Street||Ottawa South, ON|
|Wilson Mitsubishi||1240 Wharnecliffe Rd. S||London, ON|
|Autopark Mitsubishi||4315 South Service Road||Burlington, ON|
|Dilawri Mitsubishi||470 Broad Street||Regina, SK|
|Wolfe Mitsubishi||19289 Langley By Pass||Langley, BC|
|Freeway Mitsubishi||15340 104th Avenue||Surrey, BC|
|Valley Mitsubishi||2350 Enterprise Way||Kelowna, BC|
The additional 29 dealer locations opening by December 2002 include:
|Alberta||Calgary North East|
|New Brunswick||Saint John|