February 13, 2003
Mitsubishi Motors extends philanthropy program to Canada
Toronto, Ontario – Extending its corporate citizenship from the U.S. to Canada, Mitsubishi Motors North America is sponsoring the Chill Foundation’s ability to reach 170 Toronto at-risk youth in a six week program to help them learn sportsmanship, build confidence and strengthen their self esteem by learning to snowboard. The partnership of Mitsubishi Motors and Burton Snowboards’ Chill Foundation has already reached more than 1,500 youth in three U.S. cities.
More than 170 Toronto area youth between the ages of 10-18 will have instruction during their weekly trips over a six-week period to the Snow Valley Resort in Barrie. The youth have been selected from more than 16 organizations whose missions includes serving youth in low-income
neighbourhoods, who are at-risk of dropping-out of school, on probation, in foster care and residential group homes, or with chemical dependencies. Some of the agencies participating in the first-ever Toronto Chill program include Children’s Aid Society of Toronto, Jane and Finch Boys and Girls Club, St. Albans Boys and Girls Club, Warden Woods Community Centre, six public schools, various group homes, Tropicana Community Services, Malvern Family Resource Centre, Black Creek Community Centre, and the Centre for Addiction and Mental Health.
“Learning to snowboard teaches youth more than just a sport, ” said Randy Sears, president and chief executive officer, Mitsubishi Motor Sales of Canada (MMSCAN). “It’s about learning sportsmanship, gaining self confidence and ultimately, strengthening self-esteem.”
MMNA is the international vehicle sponsor of Chill, as well as the city sponsor for Chicago, Los Angeles, Washington, DC and the newest Chill site, Toronto. In addition to financial support, MMNA employees within each region serve as volunteers and role models during Chill’s six-week program and MMNA provides each Chill site with a specially prepared Mitsubishi Outlander “ChillMobile” to serve as a support vehicle.