November 29, 2006

Mitsubishi, McMaster University announce student contest to develop marketing campaign for 2008 Lancer

Hamilton, Ontario – McMaster University’s DeGroote School of Business in Hamilton, Ontario and Mitsubishi Motor Sales of Canada Inc. have launched a nationwide competition for undergraduate business students. Participants must develop an innovative experimental marketing campaign for the new 2008 Mitsubishi Lancer; the winner will be named Canada’s Next Top Ad Exec, and take home a new Mitsubishi Eclipse or Lancer.

Students have 30 days to submit their entries, beginning January 1, 2007. For more information, details and rules, visit The contest culminates on Monday, March 19, 2007, where a judging panel of industry experts, including representatives from Mitsubishi, will determine the winner.

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