Mississauga, Ontario – Mitsubishi Motor Sales of Canada has launched its “Right To Play Challenge,” a three-month charitable promotion tied directly to new vehicle sales. For the second year in a row, the company will donate $100 for each new vehicle directly to Right To Play, the international humanitarian organization.

The 2009 promotion runs from April 1 to June 30, and applies to every new vehicle sold at Mitsubishi dealers during the period. In 2008, the same promotion raised $480,000.

Headquartered in Toronto and operating in 23 countries, Right To Play uses sports and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease.

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