Mississauga, Ontario – Mitsubishi Motor Sales of Canada (MMSCAN) has donated $496,000 in cash to international humanitarian organization Right To Play, bringing its total donation over the last two years to $976,000.
The company raised the funds through its Right To Play Challenge, a three-month-long charitable promotion tied directly to the sale of new Mitsubishi vehicles. For the second year in a row, MMSCAN committed to donating $100 for each new vehicle delivered at retail during April, May and June. Despite the current economic conditions, this year’s sales total for the three months was 4,960 units, up from the 2008 total of 4,797.
“We are extremely pleased with the final results of the 2009 Right To Play Challenge,” said Koji Soga, president and CEO of MMSCAN. “To donate $496,000 to our partner Right To Play is a tremendous achievement and a great deal of the credit has to go to our dedicated dealer body and the superb efforts of their hardworking salespeople. At its core, the Right To Play Challenge is all about giving back to the community and the world, and everyone at MMSCAN strives to make this donation as large as possible.”
Right To Play, the official sport charity of MMSCAN, operates in 23 countries and uses sport and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. It is headquartered in Toronto, with national offices in Canada, the Netherlands, Norway, Switzerland, the U.K., UAE, and the United States.