September 22, 2005
Mini launches interactive “games” campaign
Whitby, Ontario – Mini has announced the launch of its fall marketing campaign, which will use interactive games such as crosswords, word searches and fill-in-the-blank magazine ads. The ads direct readers to www.mini.ca/cheatsheet, where they can check their answers – or cheat – using the information provided on the site.
Online advertising is currently in use on news and weather websites across the country. Each ad directs viewers to www.mini.ca, where they find the “Speed and Safety Scenario Simulator” which allows them to personalize scenarios of computer animation and audio.