October 1, 2003
Mini introduces clothing line
New York, New York – Mini, the car brand, has announced a collection of apparel and accessories designed by industrial designer Yves Behar, called Mini_Motion.
The collection aids today’s ‘urban nomads’ as they shift from street to car or any form of transport.
Highlights of the collection include:
- A 2 part driving shoe, manufactured by Puma. Based on the technology
used in motorsport driving shoes, the shoe also features an
inner ‘bootie’ for longer trips.
- A unique car pack, engineered by Samsonite, which attaches to the
passenger seat belt to secure the bag and its contents when driving.
- The Mini_motion watch, with a digital display that changes from
horizontal to vertical depending on your traveling needs.
- A travelling jacket with integrated pockets to hold Mini city maps or
even an MP3 player. The jacket also features a fold-down flap that acts
as a seat extension or transforms into a bag when removed.
In support of the Mini_motion shoe, Puma has modified a concept car to bring its footwear technology to the automotive arena. With striking exterior graphics, the car also has an interior designed with airmesh, a footwear material that gives it a distinctive look.
For more information see mini.puma.com.and