February 11, 2003
Mini Canada announces Winter Driving Challenge
Whitby, Ontario – Mini Canada has announced a contest where sixteen Canadians and their guests will win the opportunity to pilot a Mini in true winter conditions in Mont Tremblant, Quebec from March 5 – 7, 2003.
Participants in the MWDC will push the 115 horsepower Mini Cooper to the limits on a massive ice pad at Circuit Mont Tremblant. Professional instructors will lead the group through a one-day driving program packed with a wide variety of excercises designed to improve winter driving skills.
Day two of the MWDC will see the lucky winners take on the Mont Tremblant surroundings without the Mini, on typically Canadian hardware such as skis and snowboards. Beginning Monday, February 10th, listeners of 102.1 the edge in Toronto, MIX 96 and CKOI 96.9 in Montreal, and 106.9 The Bear in Ottawa, as well as viewers of CityTV in Toronto will have daily chances to register to win one of the sixteen spots in the MWDC.
Contest participants will be asked to correctly answer how a driver should react in one of several winter driving scenarios. The contest, open to residents of Ontario and Quebec, can also be entered by visiting www.mini.ca, where MINI Winter Driving Tips are also featured.
“The MINI has faced and survived some of the toughest conditions Canada can muster during this winter season,” explains Manfred Braunl, National Marketing Manager, BMW Group Canada. “Our hope is that the driving tips provided through the radio and television promotion will help to enhance the skills of all drivers, which in the end will improve the likelihood that the over 2,200 MINI’s now on Canadian roads, will stay there!”