Detroit, Michigan – Michelin has introduced the Defender, its new all-season standard passenger car tire. The brand is the official tire of the North American International Auto Show in Detroit.
“The launch of the Michelin Defender tire represents a significant breakthrough for the standard passenger car tire segment,” said Pete Selleck, North American chairman and president. “The Defender tire is a product that meets the demands of Americans who are enduring difficult economic times and are insisting on top value for their money in a way not seen for decades. Consumers can now have a safe tire that lasts longer, thanks to Michelin quality.”
The new tire combines safety, longevity and fuel efficiency without having to sacrifice one performance for another. The Defender will be manufactured in North America and will go on sale in April 2012.