October 14, 2003

Michelin ranks highest in replacement tire satisfaction, again

Westlake Village, California – Michelin once again ranks highest in tire customer satisfaction among car/compact van and light-truck owners, according to the J.D. Power and Associates 2003 Replacement Tire Buyer Behavior and Satisfaction Study released on Monday.

Overall tire product satisfaction is calculated using a replacement tire satisfaction index that includes five factors: tire ride, durability, handling, traction and appearance.

“Michelin’s continued success in the J.D. Power and Associates tire studies is based on its ability to consistently deliver on those tire elements that are most important to vehicle owners,” Zupancic said.

Following Michelin in the car/compact van vehicle segment are Toyo, Cooper, Dunlop, Goodyear and Bridgestone, respectively. Among light-truck owners, following the top-ranked Michelin brand are BFGoodrich, Cooper and Firestone, respectively.

The 2003 Replacement Tire Buyer Behavior and Satisfaction Study is based on responses from nearly 7,900 vehicle owners in the United States who have recently purchased replacement tires for their vehicles. The study, now in its 12th year, provides an overall picture of replacement tire buyer behavior and customer satisfaction with the tire retailer purchase experience, as well as the replacement tire ownership experience.



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