The character was named to the spot as part of an online voting contest.
In 1894, the brothers Andre and Edouard Michelin, who founded the company, saw a stack of tires and noted that, with arms, it “would make a man.” Four years later, the Michelin Man was born, appearing in posters and representing the company.
“The Michelin Man is much more than an advertising icon,” said Don Byrd, vice-president of marketing for Michelin North America. “He has become a global symbol of safety because of his longevity, his visibility among different audiences, and the values he represents.”
The Michelin Man has joined other advertising icons such as Colombian coffee’s Juan Valdez and Geico’s gecko in the Walk of Fame.