Westlake Village, California – Michelin ranked highest in original equipment (OE) tire satisfaction in three segments, while Goodyear ranked highest in one segment, according to a new study by J.D. Power and Associates.
The 2009 Original Equipment Tire Customer Satisfaction Study found that Michelin ranked highest in the luxury, passenger car, and truck/utility segments, while Goodyear led the performance sport segment.
The study is based on owners’ experiences with their tires after two years of ownership, and factor in wearability, appearance, traction/handling, and ride.
In the passenger car and luxury segment, Michelin performed particularly well in the wearability and appearance factors, and in the truck/utility segment, performed particularly well in wearability. Goodyear performed well in all factors in the performance sport segment, but was highest in wearability.
“Problems caused by road hazards and punctures are most common, but since consumers understand that tire manufacturers have little control over road conditions, this has relatively little effect on owner satisfaction,” said Allison LaDuc, senior research manager of automotive product quality. “Tire wear problems have a considerable impact on satisfaction. Improving performance in this key area may help mitigate other problems or issues customers may face.”