Detroit, Michigan – Registration has opened for the 2013 Michelin Challenge Design competition. The upcoming challenge requires entries to address weight reduction through design, which is becoming a new battleground in the struggle for increasing fuel efficiency.

“As an industry, we’ve come to an interesting crossroad,” said John Moloney, vice-president of original equipment marketing for North and South America. “Consumers and governments are pushing for dramatic gains in fuel efficiency as the automotive industry is designing and developing lightweight next-generation vehicles. We look forward to seeing how participants in the 2013 Michelin Challenge Design will respond to these concerns.”

Participants must explore lightweight vehicle development by designing a family vehicle that must meet consumer demands for safety and comfort, be usable on the current road infrastructure, and be feasibly produced using materials, powertrains or manufacturing solutions that are in use today or in development for use in the foreseeable future.

For more information, visit Michelin Design Challenge.

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