May 20, 2004

Michelin Challenge Design announces record number of entries

Detroit, Michigan – Michelin North America announced a record number of participants
for 2005 Michelin Challenge Design.

Michelin has received more than 250 entries from 50 countries from designers across
the globe accepting Michelin’s challenge to create vehicles that demonstrate the
influence of German design – the events, people and icons that have inspired the
international automotive design community.

“We are delighted by the tremendous growth in entries and countries represented in
the 2005 Michelin Challenge Design,” said Tom Chubb, vice president of OE marketing,
Michelin Automotive Industry Division. “In only three years, Michelin Challenge
Design has become one of the fastest growing design competitions in the world.”

Michelin North America today also announced a distinguished panel of transportation
designers who will serve as the jury for the Challenge.

The Michelin Challenge Design Jury will convene in Detroit July 12-13 to review
designs received from individuals, companies and students — all vying for coveted
display space in the Michelin exhibit at the 2005 North American International Auto
Show in Detroit next January.

This year’s international jury includes the following:

  • Wolfgang-Dieter Appel, Director of Vehicle Engineering, Audi Sport, Ingolstadt,

  • Ronald Ihrig, owner of Ihrig Design, Worfelden, Germany
  • Professor Harald Leschke, Director Advance Design Projects-Corporate Design,
    DaimlerChrysler, Sindelfingen, Germany

  • Stewart Reed, founder of Stewart Reed Design, Holland, MI USA
  • Dick Ruzzin, Design Director, General Motors Europe (Retired), Detroit, MI USA
  • Gerhard Steinle, president of Prisma Design International, Inc. Tustin, CA USA

For complete information on Michelin Challenge Design, including specific entry
requirements, entry process, rules and theme details, visit

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