July 13, 2006
Michelin-brand tires now being made in Mexico
Greenville, South Carolina – Michelin has announced that, for the first time, its Michelin brand passenger and light truck tires are being made in Mexico. The company says that strong consumer demand in Mexico drove the decision to upgrade production capacity at its Queretaro plant to include the Michelin brand.
“In the past three years, Michelin’s replacement tire sales in Mexico have jumped more than 60 per cent, outpacing the market more than six times,” says Jim Micali, Chairman and President of Michelin North America. “Mexico is one of the top ten tire markets in the world, growing at almost twice the rate of the U.S. market. Until today, every Michelin-brand tire sold in Mexico was imported. It is crucial for us to have in-country production to meet the phenomenal demand in Mexico, and to increase our total North American capacity for Michelin brand’s high-quality tires.”
The tires will feature the same technology and meet the same standards as tires made in the U.S. and around the world. Two months ago, the company announced that a new plant will be constructed in Queretaro adjacent to the passenger car tire facility, for producing tread rubber for retreading commercial truck tires. The new facility will open in spring 2007 and bring 120 additional jobs to the city. Currently, Michelin’s Mexican workforce represents approximately five per cent of its North American total.