March 26, 2007
Michelin announces new Main Cities of Europe guide and all-new Tokyo guide
Paris, France – Michelin has announced two new editions of its Guide books, a new 2007 edition of its Main Cities of Europe Guide and an all-new Michelin Guide Tokyo, the company’s first publication for Asia.
Written in English, the newly-available Europe Guide covers 38 cities and 20 countries, and is intended mainly for business people and tourists who want to quickly find good addresses, hotels and restaurants. The Guide covers 1,543 hotels and 1,362 restaurants, with city maps, practical information and the company’s famous “star” rating system.
The Guide Tokyo follows the company’s European and United States Guides and is scheduled for release in November 2007.
“The Michelin Guide is pursuing its international development with the launch of the first Michelin Guide Tokyo a few months from now,” says Jean-Luc Naret, Director of the Michelin Guides. “Japan, and Tokyo in particular, seemed the natural gateway to this continent, which is so rich in gourmet food and cooking traditions.”
Since last summer, European and Japanese Michelin inspectors have been making anonymous visits to restaurants and hotels in Tokyo, evaluating meals and overnight stays.
The tire manufacturer has published the Michelin Guide since 1900, when it was originally intended for chauffeurs. The founders of Michelin intended for the Guide to speed the development of the automobile, and consequently the tire market, by promoting and improving travel.