September 14, 2006
Michelin and Pirelli rank highest in J. D. Power Customer Satisfaction survey
Westlake Village, California – Michelin ranks highest in original equipment tire satisfaction in the luxury/sport, pick/full-size van and SUV vehicle-based tire segments, while Pirelli ranks highest in the mass-market/non-luxury segment, according to the J.D. Power and Associates 2006 Original Equipment Tire Satisfaction Study released yesterday.
The study, which measures owner satisfaction with the original tires equipped on a new vehicle, ranks tire manufacturers based on customer experiences in luxury/sport, mass-market/non-luxury, pickup/full-size van, and SUV. Overall satisfaction is based on five performance factors: appearance, handling, ride, traction and wearability. Rankings are based on owner experiences with their tires during the first year of ownership.
Michelin ranks highest in the luxury/sport and SUV segments for a third consecutive year, and ranks highest in the pickup/full-size van segment for a second consecutive year. It performed well in all five factors and received particularly high ratings for wearability.
In the mass-market/non-luxury vehicle segment, Pirelli performed well across all five factors, with particularly high ratings in appearance and traction.
The study found that tire wearability is the most important factor in overall original equipment satisfaction, and of the five factors mentioned, has the lowest satisfaction ratings from customers. The study is based on responses from more than 32,000 owners who purchased a new vehicle between 2004 and 2005.