Geneva, Switzerland – Mercedes-Benz has unveiled its all-new 2010 E-Class, which will be available as both a coupe and sedan, at the Geneva Motor Show. The new model marks the ninth generation of the model, which will come to market at the end of March.

The company said that the new E-Class achieves up to 23 per cent improved fuel consumption over its predecessor and sets benchmarks for efficiency and environmental compatibility.

New technologies include driver assistance systems, with drowsiness detection, adaptive high-beam assistant and automatic emergency braking.

“The new E-Class is the heart of the Mercedes-Benz brand and the best E-Class ever,” said Daimler chairman Dieter Zetsche. “We are certain that it will send out a positive signal for the 2009 auto year and be among the winners on the market. Positive indicators include the over 40,000 pre-orders we have already received.”

The model range includes two new four-cylinder turbocharged engine, as well as all-new diesel BlueEfficiency models.

The company’s presentation in Geneva also included the limited-edition SLR Stirling Moss, the final vehicle in the Mercedes-Benz SLR Roadster series, and the Maybach Zeppelin, a range-topping trim line marking the 100th anniversary of Maybach.

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