October 22, 2007

Mercedes’ three-pointed star focus of new brand identity

Stuttgart, Germany – Mercedes-Benz has revised its brand identity: the central theme of the new identity is the motto “The Star always shines from above”. The new brand identity will be introduced in all corporate divisions in all the world’s markets from November 1, 2007, starting with the new C-Class wagon.

“The image that has established our brand identity over the decades is and remains the star. In the future we will be featuring this even more prominently, where it is visible to our customers”, says Dr. Olaf G

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