December 20, 2004

Mercedes’ Pre-Safe safety system wins Prince Michael International Road Safety Award

London, England – Mercedes-Benz safety system, Pre-Safe, was awarded the Prince Michael International Road Safety Awards on the weekend.

The award, presented by His Royal Highness Prince Michael of Kent GCVO, was accepted on behalf of DaimlerChrysler AG by Dr. Rodolfo Schoeneburg, Director of Safety, NVH and Durability and Roland Bachmann, Senior Manager, Passive Safety.

During his speech His Royal Highness stressed the importance of technological advancements in the area of road safety, describing Mercedes-Benz as “a manufacturer which puts safety at the heart of its design philosophy, not just in the area of crash protection but of crash avoidance too”.

The Prince Michael International Road Safety Technology Award is the sixth major prize for the Pre-Safe system, which made its debut in the Mercedes-Benz S-Class in 2002.

Pre-Safe can detect critical driving situations that indicate an imminent or potential collision before it occurs, and goes into action immediately to provide enhanced occupant protection. If a potential impact is imminent the seatbelts are tensioned, the sunroof closed to avoid intrusion and the seats are moved into an optimal position.

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