Toronto, Ontario – Mercedes-Benz Canada has launched an integrated campaign for its all-new GLK-Class compact SUV, which will make its screen debut on May 30 in the film Sex and the City. The campaign includes a contest to win a trip to New York City.
Featured in the film are the 2010 GLK-Class, along with the S-Class sedan and the Mercedes-Benz Fashion Week in New York, which is the backdrop for some scenes. The GLK will go on sale in Canada in January 2009.
“The four leading ladies in ‘Sex and the City’ are world-famous fashion icons,” said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. “They initiate trends in the fashion world that last for more than one season, just as Mercedes-Benz does in the automotive world. This movie was a natural fit for us; it shows off our S-Class and it positions the new GLK-Class in its natural urban setting before it arrives in showrooms.”
The online sweepstakes, which runs to May 18, can be accessed at AllianceFilms.com. The grand prize consists of a trip for two to New York, with one night’s accommodation in Toronto, with tickets to the film’s premiere on May 27 at Radio Music Hall.