September 3, 2004
Mercedes-Benz to unveil CLK designo by Giorgio Armani
Stuttgart, Germany – At the Paris Motor Show, Mercedes-Benz will be unveiling a special-edition CLK-Class Cabriolet customized by renowned Italian fashion designer Giorgio Armani.
Only 100 vehicles will be offered worldwide as part of the exclusive Mercedes-Benz designo range. The designo range allows customers to personalise their Mercedes-Benz using a selection of exclusive material and paint finish options. Each of the 100 vehicles represents the common design philosophy of Mercedes-Benz and Giorgio Armani and will be issued with a certificate that confirms its limited-edition status.
The idea for the collaboration between Mercedes-Benz and the Milan-based fashion designer arose following the automaker’s five city tour sponsoring of the Salomon R. Guggenheim’s ‘Giorgio Armani: Retrospective’ exhibition. A Mercedes-Benz CLK Design show car was then developed that was unveiled during Milan Fashion Week in Fall, 2003.
Giorgio Armani worked closely with the Mercedes design studio in Como, northern Italy, on what was his first automotive design project. “We very quickly found a common language,” he says. “It was fascinating to see how Mercedes-Benz turned my design ideas into reality with such attention to detail. I think the result speaks for itself.”