October 15, 2004
Mercedes-Benz sponsors ‘thriller’ web movie
Stuttgart, Germany – Beginning October 18, Mercedes-Benz will sponsor a 13 minute Web movie ‘thriller’ called “The Porter” (www.the-porter.com). The movie will feature the new Mercedes-Benz CLS.
“The Porter” tells the story of the porter at a five-star hotel in Budapest who becomes wrapped-up in a diamond smuggling operation. The central roles are played by top names from the film and music industry: the porter is played by the English singer and actor, Max Beesley, ex-Roxy Music-front man Bryan Ferry is the jewel smuggler. The Hungarian top model Annamaria Cseh plays the mysterious beauty and Australian pop diva Dannii Minogue is perfectly at home as the seductive nightclub owner.
“A model as exciting as the CLS demands exceptional marketing concepts”,
explained Lothar Korn, Global Advertising Manager of Mercedes-Benz Passenger
Cars Division at DaimlerChrysler AG. Korn. “The Porter expands our integrated
campaign for the market launch of the CLS and is closely connected with other
Mercedes-Benz marketing activities.”
Which also goes for the film’s title tune. “Fool for Love”, a Bryan Ferry
hit that the ex-front man of Roxy Music recently re-recorded exclusively for
Mercedes-Benz, will be available as a free download from October 18 at Mixed
Tape, the Mercedes-Benz music platform.
At www.mercedes-benz.com/mixedtape music fans will also find the song “The Wave” by the Argentinean performer, Gabriela Anders, who also appears as a supporting actress in “The Porter”.