November 27, 2007
Mercedes-Benz revamps its world web sites
Stuttgart – Mercedes-Benz has launched a new website design that will affect more than 1,000 websites, ranging from the international brand site and Mercedes-Benz’ national Internet sites to local dealership Web pages.
Recent studies confirm the increasing importance of the Internet and digital communication. Over the last 36 months alone, for example, the number of German households with broadband Internet connections has tripled. The number of visitors to Mercedes-Benz websites also continues to rise. Last year, over 50 million people checked out Mercedes-Benz products and services on the international brand site, more than 50 national websites, and approximately 1,000 dealership sites.
“With the new Mercedes-Benz website design, we can address specific brand themes in greater detail through multimedia features,” said Dr. Klaus Maier, Executive Vice President Mercedes-Benz Cars, responsible for Sales and Marketing. “In this way, we can ensure that visitors to the sites also experience the fascination of Mercedes-Benz as the most valuable premium automobile brand not only in digital media but also more intensively. Over the last few years, the Internet has evolved into one of the most important sales channels for the automotive industry. The new sites were therefore developed in close cooperation with our colleagues from the sales units in a manner that focuses more on sales processes, which also makes them more customer friendly.”
The pilot project for the global website redesigning is the Mercedes-Benz German site at www.mercedes-benz.de, where the product pages in particular are being fundamentally reworked and improved through the use of rich media, including films, 360