February 16, 2007

Mercedes-Benz opens virtual brand world in Second Life

Stuttgart, Germany – Mercedes-Benz has announced that it has set up its own representation in the Second Life online world at SecondLife.com. On the Mercedes-Benz “island” in the South West district, at coordinates 128.128,11, the Second Life inhabitants can visit the new showroom, and in future will be able to drive cars on the Mercedes-Benz virtual test track.

To mark the opening of the virtual showroom, Mercedes-Benz will host an exclusive live concert featuring artists from its Mixed Tape compilation for all visitors on February 20,2007 at 10 p.m. CET.

The virtual showroom reflects architecture used in real-world dealerships; the representation includes an area for vehicle presentations, a stage for events and big screens for users to view current product films and TV advertisements. Visitors to the virtual world can also download the 16th compilation of the Mercedes-Benz Mixed Tape music collection for free, prior to its official released on February 27, and receive a virtual Formula 1 racing suit and helmet.

The accompanying Web site Mercedes-Benz.com/SecondLife provides Internet users with a jump start to Second Life and the Mercedes-Benz island, without having to register for Second Life.

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