Toronto, Ontario – Mercedes-Benz Canada has launched a new microsite for the Canadian introduction of the all-new GLK midsize premium SUV.
Visitors are able to create an image of their own GLK experiences, which then remain as the site’s backdrop for the duration of the visit, and is also available as downloadable desktop wallpaper. The site also offers key technical and product insights, a media gallery of downloadable images, and informational videos.
“A key objective of the site was to provide prospective customers with an emotional connection to the GLK, as well as to celebrate the style and uniqueness that the vehicle clearly possesses,” said Mark Forsyth, manager of interactive marketing. “This is one of our hippest and edgiest vehicles to date, and we wanted to offer an experience that echoes the values of this demographic.”
The site is available at GLK.