October 16, 2007
Mercedes-Benz E320 is first new diesel reintroduced to California
2007 Mercedes-Benz E320 Bluetec. Click image to enlarge
Los Angeles, California – Mercedes-Benz USA has unveiled its E320 BLUETEC diesel sedan at its FashionWeek event in Los Angeles. The car will be immediately available in limited numbers to customers through a special two-year/24,000 mile (38,624 km) lease, marking the return of a new diesel passenger car to the California marketplace for the first time in almost a decade.
The special limited-mileage lease program is the first step in the company’s plans to offer diesel alternatives in all 50 states. Mercedes-Benz USA will offer 50-state diesels in the M-, GL- and R-Class late next year and will continue to add to its alternative powertrain offerings. The company has sold diesels in the U.S. for 40 years.
“We’re breaking new ground here as we pave the way for the return of the diesel to California,” says Ernst Lieb, president and CEO of Mercedes-Benz USA. “BLUETEC is the most promising technology for customers who want to get up to 20 (to) 40 per cent higher fuel efficiency without sacrificing the performance and the driving characteristics they’re used to. In addition to being one of the top automotive markets in the world, California has tremendous influence. We know we have quite a few loyal diesel buyers there who have been waiting for the opportunity to get back into a diesel, but we also want to tap into a new group of buyers who are interested in making their dollar go farther without compromising performance or their personal style.”
The California lease program will function as a bridge as the company prepares to begin phasing in 50-state BLUETEC vehicles nationwide, starting in 2008. The first step will be the extension of the special lease program to other states which do not currently allow sales of new diesel automobiles in January 2008.