Toronto, Ontario – Mercedes-Benz has announced a new dealer in St. John’s, Newfoundland. The Penney Auto Group will operate Mercedes-Benz St. John’s under the direction of Ches W. Penney, dealer principal and general manager.

Representing the Mercedes-Benz, Smart and AMG brands with sales, parts and service, Mercedes-Benz St. John’s is now serving customers from a temporary facility at 213 Kenmount Rd. Extensive renovations have started on the building adjacent to the location, to create a permanent home at 211 Kenmount Rd. that is expected to open by the end of this year.

“Mr. Penney’s reputation and extensive experience will serve our valued and loyal customers in the Newfoundland and Labrador area well,” said Marcus Breitschwerdt, president and CEO of Mercedes-Benz Canada. “We have seen a significant growth in this market over the years and we are very pleased to see that Mercedes-Benz St. John’s is ready and eager to serve customers and prospects immediately. I am also convinced that their new dealership in the new location will bring customer experience and overall satisfaction with our brands to a new level.”

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