February 26, 2002
Mercedes-Benz Canada sponsors the Montreal Fashion Week
Mercedes-Benz Canada is to be lead sponsor of the Montreal Fashion Week Fall Winter 2002 Edition. After its debut in Sydney, Australia, Mercedes-Benz’ global commitment to fashion has been seen on a larger scale in New York and is now making inroads into the Canadian market, notably in Montreal.
Mercedes-Benz Canada President and CEO, Ernst H. Lieb commented, “Design and fashion are inherent components in all Mercedes-Benz products. Our research has shown there is a significant relationship between what people wear and what they drive. We are proud to offer a range of stunning vehicles that have become a very important expression of their personal style and taste.” He added, “Our involvement in the Montreal Fashion Week was motivated by the opportunity to correlate the trend setting yet enduring characteristics of our products with the designers’ newest collections. We are delighted to be a supporter of the vibrant Quebec fashion industry.”