June 7, 2002


Mercedes-Benz Canada provides weekend entertainment at Place Ville-Marie

June 6, 2002 – Mercedes-Benz Canada is taking over the outdoor concourse of Place Ville-Marie in downtown Montreal during the Canadian Grand Prix weekend. Affectionately dubbed “La Kermesse”, Mercedes-Benz will offer an extensive range of activities and programs until Sunday, June 9th in the early hours of the morning.

Over the course of the three days, there will be a permanent set-up of the Nascar remote car racing oval as well as a video car simulator for the enjoyment of “La Kermesse” visitors. At lunch time, West African dancers or break dancers will entertain the mid-day downtown workforce. At dusk on Friday and Saturday evening, Montreal’s own remarkable Boogie Wonder Band will perform for the Greater Montreal public at the north end of the Place Ville-Marie outdoor concourse (at the foot of McGill College and Cathcart Streets).

A collection of Mercedes-Benz’ high performance AMG vehicles are on display as well as the McLaren Mercedes Formula One show car. A fully stocked Mercedes-Benz boutique will be in operation on Thursday, Friday and Saturday from 11:00am-2:00am on the Place Ville-Marie grounds. Visitors to “La Kermesse” can purchase items from the newly developed line of Motorsports apparel and collection for 2002 or choose from an extensive assortment of the regular Mercedes-Benz Collection consisting of Mercedes-Benz branded clothing, caps, collectibles, model cars, key chains, key fobs, watches, jewellery, etc.

“In the last few years, it has been Mercedes-Benz Canada’s mandate to take our Grand Prix involvement to another level by ensuring that we are readily and easily accessible to the general public throughout the entire weekend”, said Ernst H. Lieb, President and CEO of Mercedes-Benz Canada. He adds, “The Canadian Grand Prix weekend is indeed very special for Montreal and “La Kermesse” affords us the privilege to open an informal and friendly dialogue with the people of Montreal.”

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