October 6, 2004

Mercedes-Benz Canada opens first dedicated Smart showroom

Toronto, Ontario – The first North American smart showroom was officially opened today at Mercedes-Benz Midtown, Mercedes-Benz Canada’s newest flagship retail location in Toronto.

The Midtown smart showroom is a 2000 square foot brand exclusive area, which meets all of the international smart corporate identity requirements consisting of exterior signage, interior showroom appointments such as the smart logo wall, light-coloured ceramic flooring and specially designed smart furniture.

Midtown smart

Midtown smart
Click image to enlarge

The smart Canada dealer network will consist of approximately 40 smart Centres (authorized smart sales & service dealers) that will open between the beginning of October and the end of November. In the first phase, most smart Centres will be designed as “shop-in-shop” concepts and will be integrated into existing Mercedes-Benz dealerships.

President and CEO of Mercedes-Benz Canada, Marcus Breitschwerdt said, “This is clearly more than just a mundane ribbon-cutting ceremony; this showroom marks the historic launch of the smart brand in North America. This new modern facility demonstrates our vision, leadership and commitment in establishing the smart brand in Canada.”

The Midtown dealership is the first in Canada (and in North America) to showcase under one roof the three Mercedes Car Group brands which now comprises smart, Mercedes-Benz and Maybach. The smart Midtown location will also merchandise smart vehicle accessories, gifts and apparel under the name of smartware and will provide smartcare, the specially developed car care products for smart cars. There will also be a dedicated smart service area at the Midtown facility.

The smart fortwo coupe cdi starts at $16,500 while the smart fortwo cabriolet cdi will retail from $19,500. Both models went on sale officially on Tuesday in three trim levels: pure, pulse and passion.

More detailed information about smart in Canada is available at www.thesmart.ca.

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