July 30, 2002


Mercedes-Benz Canada new “Pre-Owned Centre” accessible 24 hours a day

Toronto, Ontario – Mercedes-Benz Canada has opened a new “Pre-Owned Centre” on a one acre piece of land located adjacent to the existing Newmarket, Ontario Retail Store location north of Toronto.

The first location of its kind in Canada, the “Mercedes-Benz Pre-Owned Centre” was designed to showcase approximately 50 pre-owned Mercedes-Benz and other makes vehicles amidst a pleasant setting of landscaped gardens and walking paths. The special location is accessible 24 hours a day, 7 days a week. It is brightly-lit at night and security cameras monitor the premises at all times. A small glass building located in the middle of the property houses a computer kiosk which provides detailed information for all the cars on display (mileage, prices, features and options). An output of the touch screen can be printed as a take-away. All vehicles are clearly marked with a 2-digit ID number which can be easily found on the computer listing. After hour access is granted with the swipe of a driver’s license. Test drives can be requested from the screen or from home using a link address given on the printout.

“We wanted to create an attractive environment which was inviting to potential customers who are contemplating the purchase of a pre-owned vehicle. It is a known fact that people enjoy looking at cars on dealership lots at their leisure, either at night or on weekends”, said Ernst H. Lieb, President and CEO of Mercedes-Benz Canada. He adds, “The “Mercedes-Benz Pre-Owned Centre” concept encourages customers to take advantage of this flexible, user friendly environment. The kiosk is a helpful and non-intrusive sales tool but Sales Consultants are only a few meters away during business hours and a test drive can be booked directly from the kiosk or from home via the Internet. “We know from the initial response that this new Pre-Owned Centre concept will significantly change the way people will shop for a pre-owned vehicle.”

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