September 24, 2007
Mercedes-Benz Canada launches new Web site for 2008 C-Class
2008 Mercedes-Benz C-Class; photo by Greg Wilson. Click image to enlarge
Toronto, Ontario – Mercedes-Benz Canada has launched a new Web site featuring images, video and product highlights of its all-new 2008 C-Class. The site can be found at M-B.ca/WhatDrivesYou.
Answering the question “What drives you?”, the site features five animated vignettes as “answers”, each representing a different dimensions of the vehicle’s and driver’s personality. The site also includes a brochure customizer where visitors can build and send themselves a personalized e-brochure.
“With a unique brochure builder, integrated media gallery, and direct links to an online configurator and dealer locator, this site gives customers and potential Mercedes-Benz clients several opportunities to get up close and personal with the new car,” says Mark Forsyth, Manager of Interactive Services. “Our online preview has already generated significant interest and we anticipate that this new site will further encourage many people to take a test drive.”