May 22, 2003
Mercedes-Benz Canada announces new Driving School
Toronto, Ontario – Mercedes-Benz Canada announced that it is launching a Driving School which will be operated by RaceInc International. The school’s permanent home is located at the RaceInc facility at Shannonville Motorsport Park just east of Belleville, Ontario. Full day sessions start May 22nd, 2003.
The Mercedes-Benz Driving School was custom-designed by RaceInc and Mercedes-Benz Canada and will concentrate on mastering performance and developing defensive driving skills. The full-day programme was conceived to give participants a maximum amount of seat-time and to ensure they acquire precise and safe driving skills that will last them a lifetime. In addition, the Mercedes-Benz Driving School will allow its “students” the opportunity to drive a full range of Mercedes vehicles on a challenging race track at varying speeds and to hone their performance driving technique under the tutelage of professional instructors.
“Further to the three year partnership we’ve already had with RaceInc, we are in a position to recognize that they are a truly professional organization and well-experienced to manage this important driving school programme on our behalf,” said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada.
He added, “While our model lineup has expanded significantly over the past few years, the performance of our vehicles has also risen to new heights. The Mercedes-Benz Driving School will most definitely give customers, prospects and car enthusiasts an excellent opportunity to put our models through their paces as well as experience and understand the safety, agility, handling and overall performance of our vehicles in a very hands-on environment.”
The driving school fleet offers a wide range of Mercedes-Benz models. “The C-Class, E-Class, S-Class, CLK-Class, SLK-Class as well as M-Class models are exciting vehicles and each participant will have a chance to experience most, if not all of them, during the course of the day.” added Marketing Manager, Jo Anne Caza. “We will also have some AMG product on the track so participants can experience the radical end of our performance spectrum.”
“Each school program is limited to 18 participants and the fleet consists of 18 vehicles, so you can see that our formula has ensured that everyone is driving as much as possible,” said Patrick Xuereb Sr., President of RaceInc International.
Following a welcome breakfast and a short classroom session, each participant will spend the morning executing skid pad exercises, collision avoidance, slalom steering and braking drills as well as driving through a timed obstacle course. A gourmet lunch will be served at the RaceInc corral and the afternoon programme will resume with on-track lapping with one-on-one instruction and skid pad traction circle and high speed hairpin exercises. The cost for the day is $1,000 per person plus GST.
More information is available at.