August 25, 2003
Mercedes-Benz Canada acquires 13th factory-owned store
Toronto, Ontario – Mercedes-Benz Canada announced that it has acquired the operation of Automobiles Silver Star at 4844 Taschereau Blvd in Greenfield Park on the south shore of Montreal. The facility will operate under the name Mercedes-Benz Rive-Sud.
Mercedes-Benz Rive-Sud becomes the second such location in the Greater Montreal Area, and Mercedes-Benz Canada’s 13th retail facility nationwide.
Mercedes-Benz Canada President and CEO, Marcus Breitschwerdt said, “Montreal is an extremely important market to our overall success. We decided to commit ourselves in the strongest possible way by making the necessary investments with our Mercedes-Benz West Island and Rive-Sud locations.” He added, “We also have two very competent private franchisees that operate in
this market (on Decarie Blvd in Montreal and in Laval) and together with our own two stores provide a committed and conveniently located dealer network for all our Greater Montreal Area customers.”