February 14, 2007


Mercedes-Benz’ Bluetec wins AJAC’s 2007 Best New Technology Award

2007 Mercedes-Benz E320 Bluetec
2007 Mercedes-Benz E320 Bluetec. Click image to enlarge

Toronto, Ontario – Mercedes-Benz’ new Bluetec diesel emissions-control technology, available on the 2007 Mercedes-Benz E320 Bluetec, was declared the Best New Technology for 2007 by the Automobile Journalists Association of Canada (AJAC). The award was announced today during a press conference that opened the Canadian International AutoShow media day in Toronto.

Bluetec technology, in combination with new Ultra Low Sulphur diesel fuel, enables diesel engines to meet strict new North American emissions standards.

“The AJAC Technology of the Year award was established to allow a group of technical writers to identify new and innovative technology of significant benefit to the consumer – so much so, that it is likely to be emulated by other manufacturers”, said AJAC President and Technology jury chairman Richard Russell. Past winners include last year’s Lexus Direct and Port Fuel Injection, the Honda Accord Hybrid system in 2005, and the BMW Active Steering technology in 2004.

A panel of technical experts review in detail each of the new technologies submitted for consideration by the car manufacturers. Judging is based on a combination of technical innovation and practicality.
The Best New Technology award is part of AJAC’s Canadian Car of the Year awards program. More information about CCOTY can be found at AJAC.ca.

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