October 29, 2007

Mercedes-Benz announces “sound logo”

Stuttgart, Germany – As part of its new brand image, Mercedes-Benz is introducing an “acoustic trademark”. The new sound logo, which will be used in all advertising broadcasts starting on November 1st, is intended to enhance their brand image.

“Our new sound logo is going to make the Mercedes-Benz brand not only visually, but also acoustically distinctive, and thus more quickly recognizable,” says Dr. Olaf G

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