February 19, 2004


Men like performance, women like practicality – R. L. Polk

Southfield, Michigan – An analysis of 2003 vehicle sales by gender shows that American men prefer high-performance vehicles while women prefer small, practical vehicles. The analysis of 2003 vehicle registrations was done by R. L. Polk & Co. The results are based on at least 1,000 new vehicle registrations per model, and calculated based on the percentage of all new vehicles registered by each gender.

The top four vehicles among American men are high-performance cars – the Dodge Viper, the BMW M5, the Porsche 911 and the Audi A8. Rounding out the top five is the GMC Sierra pickup truck.

“American men have a clear preference for performance and power,” said Lonnie Miller, director of analytical solutions at Polk. “Women, who have tremendous influence on purchasing decisions in the household, select vehicles that are practical. Saturn and Toyota are big winners in these rankings. Saturn has three models in the women’s top five; Toyota has the top-ranked vehicle in terms of percentage of female buyers. Part of Saturn’s success in appealing to women may be their hallmark no-haggle sales process; an acknowledgement that a customer-friendly approach can make a difference in attracting customers.”

Top 5 Vehicle Selections for U.S. Men, CY 2003
Source: R. L. Polk & Co. national motor vehicle registration database
(Models with more than 1,000 new retail registrations in 2003)

   Rank        Make        Model        Male        Female     % Male

   1          Dodge        Viper        1,259           84       93.7
   2          BMW          M5           1,134           90       92.6
   3          Porsche      911          6,457          816       88.8
   4          Audi         A8           1,772          251       87.6
   5          GMC          Sierra     118,622       17,029       87.4
   

Top 5 Vehicle Selections for U.S. Women, CY 2003
Source: R. L. Polk & Co. national motor vehicle registration database
(Models with more than 1,000 new retail registrations in 2003)

   Rank        Make        Model        Male        Female    % Female

   1          Toyota       RAV4        26,010       35,086       57.4
   2          Saturn       SC           1,300        1,658       56.1
   3          Saturn       SL           2,403        2,882       54.5
   4          Saturn       ION         44,232       51,698       53.9
   5          KIA          Sportage     3,224        3,719       53.6
   

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