January 24, 2002
McGill University Student Society wins PT Cruiser
Montreal, Quebec – DaimlerChrysler Canada CEO, Ed Brust, awarded the Students’ Society of McGill University a Chrysler PT Cruiser yesterday, first prize in the company’s “Paint a PT Cruiser and Win It” contest. The Students Society will use the car for its “DriveSafe” program, a free shuttle service designed to help eliminate drinking and driving by students.
After taking delivery of their prize, student groups were invited to try and fit as many of their members as they could into the PT Cruiser in a two minute time period. The winning group won a $5,000 donation from DaimlerChrysler Canada to their favourite charity.
In September and October 2001, students at nine universities across Canada were encouraged to paint a Chrysler PT Cruiser using vibrant, water-soluble products, in whatever style they wanted. Their creatively painted cars were judged against the designs of the other campuses that participated in the contest. A 360-degree digital photo was taken of each car and posted on a microsite, where students were able to vote on-line for the design of their choice. The design with the most votes won the custom decaled car for use in its campus’ responsible driving program. The winning university was informed of their success in November 2001.