August 30, 2004

McDonald’s signs on as sponsor of Champ Car World Series

Montreal, Quebec – McDonald’s restaurants will be the “Official Fast Food Restaurant of Champ Car” through the 2006 season, announced the Champ Car World Series.

The three-year agreement was announced Friday at the Molson Indy Montreal,
Round 10 of the Bridgestone Presents The Champ Car World Series Powered by
Ford, which ran August 27-29 on the Circuit Gilles-Villeneuve in Montreal.

“Champ Car is very pleased to announce this partnership with a great
company like McDonald’s,” said Champ Car CEO Dick Eidswick. “We look forward
to a long and successful relationship as we continue to build a solid future
for the Champ Car World Series. What could be better?”

McDonald’s joined the Newman/Haas Racing team last season for three Champ
Car races, and expanded this year to see the fast-food giant become the full-
season primary sponsor for the #2 McDonald’s Ford-Cosworth/Lola/Bridgestone
for points leader Sebastien Bourdais. The agreement between McDonald’s and
Champ Car will run concurrently with the Newman/Haas team’s Champ Car
sponsorship through the end of the 2006 Champ Car World Series season.

“McDonald’s is very proud of its association with Newman/Haas Racing and
is proud to become the ‘Official Fast Food Restaurant’ of The Champ Car World
Series,” said Director of Alliances, McDonald’s USA, John Lewicki. “We look
forward to a successful relationship together.”

“McDonald’s serves over 20 million meals every day in the U.S. then throw
in the rest of the world and that’s a lot of hamburgers and salads,” said Paul
Newman, co-owner of Newman/Haas Racing. “To have a company like McDonald’s
involved with The Champ Car World Series is exactly the kind of partnership
that will help us reach our current and potential fans and to triumph in the
battle to build this sport that we are so passionate about.”

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