Palm Springs, California – Mazda has confirmed that it will sell its subcompact Mazda2 in the United States beginning in late 2010, after previously announcing that the B-segment car would be sold in Canada beginning about the same time.
Mazda North American Operations president and CEO Jim O’Sullivan made the announcement during a meeting of the company’s top dealers in California.
“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” O’Sullivan said. “As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the Mazda3. Mazda2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value.”
No further details were released, but the company said that the final North American-specific Mazda2 will be unveiled at the 2009 Los Angeles Auto Show, with further information and pricing to follow closer to launch.